| Hutchison Whampoa 75% Temasek Holdings 25% |
2. Key Activities
Health and beauty retailer, with more than 1000 brands ranging from medicines, health
supplements, skincare, toiletries and cosmetics,
3. Value Proposition
Watsons Your Personal Stores is your one-stop Health, Wellness and Beauty solution
centre.
4. Customer Relationship
Each day, millions of customers around the world engage and interact with an A.S. Watson retail brand. Regardless of their culture and background, they all expect the same thing – best-of-class service and top quality products that add value to their lives.
This expectation is taken seriously at A.S. Watson. With the vision to become the world's leading international health and beauty retailer, we have undertaken a commitment to serve and enrich our customers' lives and exceeding their expectations in everything we do. From store location selection, store environment and ambience to product assortments and services, we constantly anticipate the changing needs of our diverse customers and find ways to better meet them.
We strive to win the hearts and minds of our customers, and we do so by having each of our market teams getting closer to our customers, listening to their needs through proper communications and feedback channels, as well as regular customer research. We also strive to tailor-make offers to every individual customer through our loyalty programmes. Meanwhile, with the rapid development in new media and technology nowadays, many of our businesses have already built customer relationships through social networking in order to stay tuned with our customers.
Over the years, many of our Own Brand products have grown into the preferred choice of our consumers. Annually, over 560 million product items are purchased from us around the world. Moving forward, we remain dedicated to enhancing and inspiring our customers' lives by creating a better platform for them to experience great value, convenience, quality and innovation.
In our quest to exceed our customers' expectations, our loyalty programmes have been specially designed not only to reward spending, but also to improve the shopping experience for our most loyal customers.
In addition to earning points and redeeming discounts or purchases, our loyalty programme empowers customers with intuitive features like tailored updates and special offers on their favourite products, as well as invitations to member-only events and other privileges.
A.S. Watson currently looks after over 80 million customers in our global database and we are excited about strengthening our relationships even further through our various customer relationship management platforms.
5. Customer Segment
6. Key Resources
With over 11,400 stores worldwide, A.S. Watson is the perfect global retail partner for suppliers who want to tap into a diverse and ever-growing consumer base. In line with our commitment to offer our customers the best range, quality and value, we seek partners we can trust to help us deliver our customer promise reliably and efficiently.
From top-brand luxury beauty products and fragrances to in-store exclusives and Own Brand labels, the expectations for every item we procure are understandably high. And as the largest international health & beauty retailer in Asia and Europe, so is the demand for an extremely efficient buying and logistics supply chain.
To centralise and harmonise the procurement practices of A.S. Watson's global retail operations, our International Buying Division offers a set of supply chain and procurement solutions for both buyers and their suppliers. From our advanced online procurement management system to our rigorous sorting procedures, we keep the entire process streamlined so we can pass on the economies of scale to our customers.
As we look ahead and forge new partnerships, we hope to find fresh opportunities to bring even more good things into our customers' lives.
7. Distribution Channel
Watsons Personal Care Stores (Malaysia) Sdn. Bhd. is part of the Health and Beauty Store chain of A.S Watson, the largest health, beauty, cosmetics and perfumery retailer in the world. Today, Watsons H&B Asia is the leading health and beauty chain in the continent with successful operation in 9 markets (Hong Kong, China, Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, and the Philippines)
In 1994, Watsons Malaysia opened its first outlet in Holiday Plaza, Johor Bahru. In 2005, Watsons successfully acquired the Apex Pharmacy chain, in which consists of 18 stores nationwide. This significant milestone brought Watsons to a higher level in the pharmacy business. Today, Watsons operates over 350 stores in Malaysia serving more than 50,000 customers per day.
Watsons strives to live up to customers’ expectations through marketing campaigns, a wide variety of high quality merchandise at great value and provides an exciting shopping experience. The wide range of merchandise also encompasses competitively priced house brand and private label products.
We Bring More To Life
| |
| Subsidiary | |
| Industry | Retail, Health & Beauty and Manufacturing |
| Headquarters | Hong Kong |
Number of locations
| 11,000+ stores Worldwide |
Key people
| Sir Li Ka-Shing (Chairman) Domonic Lai (Group Managing Director) |
| Products | Health, Beauty & Lifestyle Brands |
| Owner | Hutchison Whampoa 75%Temasek Holdings 25% |
Number of employees
| 100,000 |
| Website | www |
Rujukan :
1. http://aswatson.com
